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Perfectly in line with our motto, INAQ Consulting is bringing to its clients a much needed extension of its quality-boosting services: INAQ Branding
Perfectly in line with our motto, INAQ Consulting is bringing to
its clients a much needed extension of its quality-boosting
services: INAQ Branding
Purpose
WE DESIGN LONG-TERM,
REAL BRAND QUALITY
Fact: INAQ Consulting’s mantra is about raising the Real Quality of your business by raising its quality standards.
It was only logical to create an extension of our business that makes sure the Real Quality of your business is boldly conveyed into Long-term, Perceived Brand Quality.
It’s in the DNA of the experts at INAQ Branding to position and design your Brand so to maximise both its real and perceived value.
Vision
FUTURE-PROOF BRANDING™
Your Brand should not just reflect the most recent stage in the evolution of your business. It should reassuringly cover a few next stages, too.
When we design the strategy and the visual identity of your Brand, we’ll make sure it’s there to last. And that it’s flexible enough to withstand inevitable change.
We call it Future-Proof Branding™.
Team
25+ 25+ 20+
25+ 25+ 20+
Our core team has been in the business of Brand Building and Communication for nearly a lifetime.
In Romania, first of all, also in key Regional markets, and Globally, too.
Sure, we could drop an impressive list of names here but we decided not to.
We’re the “let your client speak for your work and results” kind of people.
Values
We start every project by evaluating with the utmost respect the product, service or brand we’re given.
We deeply empathise with both the key stakeholders and the people who use the product or service.
We always have a vision, and are humble enough to validate it early in the process.
We dare to constantly explore new territories, because we know they are the richest source for growth.
Plans & Services
1
Start
1
Start
Stage: Respect & Empathy
Brand Image Audit
Brand Story
Brand Perception
Brand Image Audit
Brand Story
Brand Perception
Once we’re past introductions, the next thing we would do is a Brand Image Audit.
We’ll first kindly ask you to walk us through the brand’s story.
Then, we’ll have a look at your brand and direct competitors.
Finally, you’ll get our honest opinion on how shall we move forward.
2
Advanced
2
Advanced
Stage: Validated Vision
Brand Strategy
Validation
Visual Identity
Brand Guidelines
Brand Strategy
Validation
Visual Identity
Brand Guidelines
Let’s start by building a solid and visionary Brand Strategy, based on the findings from the “Respect&Empathy” stage of our collaboration. Tailored or commercially available market research will be employed upon need.
In terms of validating our vision, we trust our gut feeling. We also know that working on assumptions may prove tricky. Hence, we’ll always agree to User Validation at key stages.
Once we define strategy, we’ll move to design your brand’s Visual Identity. We guarantee it will be unique, hard to forget and, most importantly, it will properly reflect the strategy we agreed on.
A natural next step would be to develop the Brand Guidelines – a strategic and flexible visual system showing the optimal way your visual identity can be applied to any relevant support and touch-point, from video content to giveaways.
3
Ideal
3
Ideal
Stage: Exploration
Go-to-market
Packaging Design
POSM
Online Media
Go-to-market
Packaging Design
POSM
Online Media
Now that we, together, created a solid Brand Foundation – Strategy, Visual Identity and Guidelines – it’s time to hit the markets.
And, at this crucial point, no one knows your brand better than the very team that built it.
So, let’s create an online and offline presence for your brand.
Offline, our designers will deliver outstanding Packaging Design & Point-of-Sale Materials that will yell “Pick me!” on any shelf and in any store, of whatever size and layout.
Online, we’ll design your owned media: we’ll do strategy, write content and design beautiful and effective Websites, E-stores and Social Media pages for all relevant platforms.
4
Turbo
4
Turbo
Stage: Growth
Brand Communication
Marketing Plan
Performance
Social Listening
Brand Communication
Marketing Plan
Performance
Social Listening
When it gets to Brand Communication, sky is the limit – everything around has become a media touchpoint.
We plan to deliver the following, most likely grouped in packages of various sizes, depending on the needs we identify:
Strategy and Marketing Plan
Communication Plan & Asset Creation
Performance Marketing
Marketing – Sales Alignment
Account – Based Marketing
Brand Tracking & Social Listening
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